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Emirates Integrated Telecommunications Company, commercially rebranded as du in February 2007, is one of the two telecom operators in the United Arab Emirates (the other one being Etisalat). du offers fixed line, mobile telephony, internet and digital television services across the United Arab Emirates.

Du offers mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. The company also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. Subscribers to du mobile services can be identified by the dialing prefix 055 and 052.

On February 11, 2007, du launched its own mobile service with call tariffs almost identical to those of Etisalat, thus eliminating any possibility of price competition between the two providers.

Products and services promoted by du include [du Live!, Pay As You Go prepaid plan with its WoW recharge card, Emirati Plan, du TV+, the TV/Internet dual-play package Talk and Surf and the TV/Internet/Landline triple-play package Talk, Surf and Watch. Among du’s services and campaigns launch were its Number Booking Campaign for both individuals and businesses, Pay by the Second billing system, Mobile TV, and the prepaid plan’s recharge card ‘WoW’, which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls).du also has an online service portal SelfCare for bill payment and managing subscriptions for its customers.

For businesses, services include Closed Business User Group free calling, and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its teleport (Samacom) and Master Control Room (MCR) facilities.

In Feb 2015, du started offering VoLTE through its 4G LTE network.

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